Associations to the word «Gimmick»

Wiktionary

GIMMICK, noun. A trick or device used to attain some end.
GIMMICK, noun. A clever ploy or strategy.
GIMMICK, verb. To rig or set up with a trick or device.

Dictionary definition

GIMMICK, noun. A drawback or difficulty that is not readily evident; "it sounds good but what's the catch?".
GIMMICK, noun. Something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use".
GIMMICK, noun. Any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen".

Wise words

It is only with the heart that one can see rightly; what is essential is invisible to the eye.
Antoine de Saint-Exupery