Associations to the word «Goodwill»

Wiktionary

GOODWILL, noun. A favorably disposed attitude toward someone or something.
GOODWILL, noun. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
GOODWILL, noun. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Dictionary definition

GOODWILL, noun. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets).
GOODWILL, noun. The friendly hope that something will succeed.
GOODWILL, noun. A disposition to kindness and compassion; "the victor's grace in treating the vanquished".

Wise words

It is only with the heart that one can see rightly; what is essential is invisible to the eye.
Antoine de Saint-Exupery