Associations to the word «Goodwill»


GOODWILL, noun. A favorably disposed attitude toward someone or something.
GOODWILL, noun. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
GOODWILL, noun. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Dictionary definition

GOODWILL, noun. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets).
GOODWILL, noun. The friendly hope that something will succeed.
GOODWILL, noun. A disposition to kindness and compassion; "the victor's grace in treating the vanquished".

Wise words

You can change your world by changing your words... Remember, death and life are in the power of the tongue.
Joel Osteen