Associations to the word «Puffery»

Wiktionary

PUFFERY, noun. An act of puffing.
PUFFERY, noun. Fulsome public praise.

Dictionary definition

PUFFERY, noun. A flattering commendation (especially when used for promotional purposes).

Wise words

Words - so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.
Nathaniel Hawthorne